ITC ENGAGE- POCKET PERFUME AND PEPPER SPRAY
With the advent of online dating, came the rise in violence against women. ITC Engage Perfumes wanted to be a part of the solution.
So we designed a pocket perfume spray that could double as a pepper spray as well, so that women could safely carry it in their bags, wallets or their pockets.
And use whichever the occasion called for.
So we designed a pocket perfume spray that could double as a pepper spray as well, so that women could safely carry it in their bags, wallets or their pockets.
And use whichever the occasion called for.
Idea and concept: Anwesha Mukherjee
Pack design and art: Aindrila Chatterjee
Agency: J Walter Thompson, Mumbai
Pack design and art: Aindrila Chatterjee
Agency: J Walter Thompson, Mumbai
